Georgel’s statement read: “It is with the deepest sadness and regret that we confirm that Simon Eyles, commercial director at Admiral Taverns, tragically and suddenly passed away on Wednesday 24 January 2018 at the age of 50 after a brief illness.
“Simon joined Admiral in 2005 to head our commercial operations. With a background in marketing and a long-standing passion for community pubs, he had extensive experience in the industry, having joined Admiral from north-west brewer and pub operator Burtonwood.
“Simon’s contribution to Admiral was immeasurable. He will be greatly missed and all our thoughts are with his family at this very difficult time. Simon was one of the most professional, hard-working, talented and modest people I have ever had the pleasure to work with.
"He was bright, honest, principled and cared passionately about our business and all of the people who he worked with. His loss will leave a significant void in all of our lives but his contribution to the success of Admiral Taverns will never be forgotten.
“Simon was born and continued to live in Salford, Manchester. He was very proud of his roots and was a passionate supporter of Manchester United and his beloved Salford Red Devils rugby league team, where he was a season ticket holder.
“He was a talented musician, a keen runner and cyclist, an active fundraiser for many local and national charities but, most of all, he was a devoted family man, husband to Joanne and very proud father to Connie and Joseph.
“Simon’s family have asked that any donations in his memory should be to Salford Royal Hospital.”