National Curry Week: what did pubs do?
National Curry Week ran from 9 to 15 October and its primary purpose was to rejoice in all things curry, but it was also designed to raise money for charities focusing on malnourishment and poverty.
Last year, JD Wetherspoon was revealed as the biggest seller of 'classic' curries in the UK but, thanks to the rise of street food, venues in the independent pub sector began pairing craft beers with more 'authentic' versions of curry.
MCA Insight projects director Steve Gotham said: "My sense is that – while curry is a mainstay on value-led pub menus – it is far less important as you go up the value chain.
"More premium pubs clearly focus on a more contemporary British offer. And a problem with some curries is that you can end up doing them poorly or risk being considered on more of a value-led basis. It's not really a good idea."
Stay In a Pub, which showcases the nation’s pubs with rooms, urged consumers to visit their local pubs for a spicy night.
Whether you fancy a Korma, Madras or Phall head to the pub this evening to celebrate #NationalCurryWeekpic.twitter.com/Gq56ei9hrz
— Stay In A Pub (@StayInAPubUK) October 13, 2017
Beer and food matching experts There’s A Beer For that paired different beer styles with various curries.
Did he survive? If so, our curry & beer guide might be of help as #NaturalCurryWeek marches on. pic.twitter.com/4UjqRz1q7i
— Beer For That (@BeerForThat) October 10, 2017
The Pavillion pub in Watford, Hertfordshire, celebrated the week with football.
It's on tonight @ThePavillionPub#NationalCurryWeek come get curry on ! pic.twitter.com/pXpHsKq9O8
— The Pavillion (@ThePavillionPub) October 9, 2017
Indian lager Kingfisher, which sponsors National Curry Week, launched a competition for drinkers in honour of the event.
#NationalCurryWeek is here! In celebration, you can #WIN a Year's Supply of India's No.1 Beer. Like&RT to be entered into this #prize draw pic.twitter.com/e4S0hW3cya
— Kingfisher Beer (@KingfisherBeer) October 9, 2017
German gastropub Zeitgeist in Vauxhall, south London, asked diners if they had ever combined German food with curry.
Never have I ever...
— Zeitgeist London (@ZeitgeistPub) October 11, 2017
Celebrated National Curry Week with a Currywurst!#NationalCurryWeek@supportcurry
The boss of the British Institute of Innkeeping clearly enjoyed the week.
Is you pub celebrating #NationalCurryWeek this week. Our CEO left tonight saying he was off to make one, will he survive! pic.twitter.com/53URFYdcoY
— The BII (@BIIandBIIAB) October 9, 2017
