Man wins year’s supply of free beer from AB InBev

13-Oct-2017 - Last updated on 16-Oct-2017 at 08:44 GMT

Reward: Landlord Phil Cutter (right) was persuaded to install Budweiser by local regular Mark Boast (left)

A Norwich man has been named as the first winner of AB InBev’s newly-launched competition to win free beer for a year.

Norwich shop worker Mark Boast, 49, won the prize after convincing his local landlord Phil Cutter to install Budweiser and Bud Light at his pub, the Gardeners Arms, on Timber Hill in Norwich.

Boast said: “I think it’s a fantastic initiative, and as an appreciator of good-quality lager I jumped at the chance to get involved. I can’t wait to start enjoying the prize – it’s going to be a very good year!”

Landlord Cutter added: “I’ve always been a big fan of Budweiser, as have many of our regulars – but we haven’t had it on tap until now, so I think we’ll have a lot of pleased punters coming through the doors this week. Few people realise that Budweiser is largely brewed from local barley, so it’s a great opportunity for our regulars to sample the labours of our local farmers.”

Free beer coupon

The campaign has already attracted more than 100 registrations and its first installation was made in its first day. To enter, all locals need to do is get their favourite publican to install Budweiser and Bud Light on draught in their establishment to be in with a chance of winning.

The free beer is via a coupon limited to a value of £15 per month, redeemable in participating retailers.

The beer drinker is not the only one who reaps the rewards; publicans who choose to feature the brands on tap in their pubs will also benefit from two free kegs of beer.

Taking Norwich by storm

Jason Warner, president of AB InBev North Europe, said: “Budweiser is one of the fastest-growing beers in the UK – growing more than 14% over the past 12 months – with a lot of love out there for the brand, so we felt the time was right to hold one of our biggest city-wide consumer campaigns to date.

“We can’t wait to take Norwich by storm this October. Huge congratulations to winner Mark, landlord Phil and all the regulars of the Gardeners Arms – this Bud’s for you!”

In July, AB InBev announced that its revenue grew by 5% in the most recent quarter.

The company has also seen revenues of its three global brands (Budweiser, Stella Artois and Corona) grow by 8.9% in 2017.