With only three more pay cheques until the Christmas period, pubs have started to up the ante in Christmas preparations.
As soon as September dawned, a surge of Christmas trees started to adorn pub entrances, and festive menus started to appear strategically along pub bars.
Images of succulent turkeys, crispy roast potatoes and pigs in blankets began to feature in the latest posters as fairy lights twinkle away in the background.
However, while it may prove lucrative for pubs, some people just aren't ready to stare at their reflection in a sparkly Christmas bauble just yet.
'Lighten up people'
One bemused punter took to Twitter and said: "I'm still traumatised - I was in a pub on Sunday and they had a Christmas tree up".
While there are clearly benefits to getting Brits into the festive spirit, the early advertising might not be to everyone's taste.
One person tweeted: "Pub I'm in just played a Christmas song and two people got up and left".
However, not everyone is opposed to seeing tinsel in September, as one person wrote on Twitter: "Some guests are legit fuming at the fact the pub has a Christmas tree up for advertising - lmao, lighten up people".
See some of the best reactions to pubs' donning some Christmas cheer, here: