BrewDog ‘releases’ T-shirts for bar staff based on online reviews

11-Sep-2017 - Last updated on 21-Sep-2017 at 10:21 GMT

Foul- mouthed: Watt shared an image of the shirts on Twitter on Monday morning (11 September)

Craft beer brewery and bar-chain owner BrewDog has ‘released’ a set of new T-shirts featuring comments left about the company on social media.

Watt shared an image of the shirts on Twitter on Monday morning (11 September). “Got some awesome new t-shirts for our bars,” he commented. “Showcasing some of the 'best' feedback we receive online.”

Negative comments

The shirts display negative comments left by customers about BrewDog pubs such as “This is just a s**t Wetherspoon” and “Garbage, overpriced, full of c****. Cheese board is alright.”

The shirts are to be worn by the staff in the brewery’s UK bars, co-founder James Watt confirmed to The Morning Advertiser.

Charitable donation

Last month, BrewDog announced it would be giving away 20% of its profits every year, with half of this money going to charity.

Some 10% of the brewery’s profits will be shared equally among the company’s staff, with the other 10% going to charities chosen by its 1,000 strong workforce and 57,000 Equity Punk Investors.

In July, BrewDog said that it intends to build a brewery in Australia. The site will be the brewery’s third, with the company already owning brewing facilities in Aberdeen and Ohio, USA.