Three Cheers opens ninth site in pub formerly owned by Richard Branson

05-Sep-2017 - Last updated on 06-Sep-2017 at 10:21 GMT

Three Cheers: to open ninth site in October

London-based operator Three Cheers Pub Company is to open its ninth site, the Princess Victoria in Shepherd’s Bush – a pub formerly owned by Richard Branson – in October.

This is its first west London site for the operator and its second acquisition for Six Cheers Ltd, its ‘Managed Expert’ partnership with Ei Managed Investments. The first site agreed under the Ei deal was the Bedford in Balham.

The pubco also runs the Abbeville, the Avalon and the Stonhouse in Clapham, the Bolingbroke and the Latchmere in Battersea, the Rosendale in Dulwich and the Tommyfield in Kennington.

The pubco, owned by Tom Peake, Mark Reynolds and Nick Fox, which was formerly called Renaissance, changed its name in 2015 following a trademark dispute.

Peake said the pubco will work with designer Adam Ellis to rejuvenate the pub which will see a new front terrace introduced in addition to the existing courtyard garden. The site will accommodate 150 covers downstairs and a first floor function room seating 70, as well as 95 covers outside. The Victorian pub dates back to the early 19th-century and was once owned by Richard Branson and more recently by Richard Fulford-Smith and James McLean.

Its food menu will concentrate on great British produce and there will be a focus on Scotch eggs, British charcuterie, puff pastry pies, artisan pizzas and flatbreads. The bar will offer more than 100 gins and 40 beers.

Peake said: “We are absolutely delighted to confirm we are taking on the Princess Victoria. It is such a well-loved pub with a rich history and we can’t wait to breathe new life into it.”

Ei Managed Investments operations director Nathan Wall said: "We’re thrilled to be opening this pub with Six Cheers Ltd and strengthen our relationship with them further. We’re confident customers will love the new look and offer under the expert management of the team.”