Robinsons and Iron Maiden reveal limited-edition beer Hallowed
The 6% ABV Belgian-inspired brew also one of the first beers to be brewed by Robinsons that uses Belgian yeast and will be available from October 2017 for a limited period of four months.
The brewery hasn’t changed the yeast it uses in its beers since 1942, which Robinsons claims makes Hallowed even more special.
The new ale follows the success of the original Trooper, which has sold more than 15m pints since its launch in 2013, and previous limited-edition beers Trooper 666 and Red 'n' Black.
The beer’s bottle label pays tribute to Belgian beer, presenting Iron Maiden’s mascot Eddie, robed in traditional monks' clothing, a nod to the Trappist monastic brewing tradition in Belgium.
Distinct taste
Robinsons master brewer Martyn Weeks and Iron Maiden lead vocalist and ale aficionado Bruce Dickinson have joined forces to create something special for beer and music fans.
Weeks showcased how this limited-edition Belgian beer collaboration will tickle the taste buds of drinkers.
He said: “It’s all in the yeast. Belgian yeast yields a very distinct taste and presentation.
“You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters.
“Put simply, this means more flavour and Hallowed drinkers are in for a treat.”
A way of life
Dickinson outlined how his personal taste urged him to get involved with Robinsons and create the beer.
He said: “What makes this brew pretty special is that we are adopting a Belgian yeast for the first time.
“I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink.
“We’ve tried to bottle that philosophy in Hallowed, albeit with a British twist.”
