BrewDog to give away free pints on general election day

04-Jun-2017 - Last updated on 05-Jun-2017 at 13:45 GMT

Vote Punk: BrewDog hopes to encourage individuals to cast their vote on 8 June

Scottish craft brewer and pubco BrewDog will give away free pints of beer in a bid to tackle voter apathy and inaccurate polling ahead of the general election on Thursday 8 June.

The craft brewer has announced two election-themed initiatives aimed at engaging members of the public.

The #VoteForPunk campaign entitles voters who take a picture of themselves outside their polling station to a free pint of Punk IPA, the brewery’s flagship beer, at any of its UK bars.

Claim all day

The offer can be claimed all day on Thursday 8 June or Friday 9 June.

Meanwhile, the BrewGov poll will see BrewDog bar staff around the country survey members of the public about their voting intentions on Wednesday 7June. The brewery will then use this information to predict the result of the election before polling stations open their doors on Thursday 8 June.

Members of the public who take part in the poll will be rewarded with a can of Punk IPA.

'Stand up and be counted'

James Watt, co-founder of BrewDog said the election was an opportunity for people to “stand up and be counted”.

He said: “Whatever your views, whatever your status, every vote was created equal. An election is a key moment for those that feel marginalised or under-represented to stand up and be counted; so we want to encourage and reward those making their voices heard 8 June.”

The news follows the release of BrewDog’s annual sales report, in which it was revealed that the brewery’s UK sales increased by 97% last year.