Cornwall based Sharp’s Brewery is the official beer sponsor of the British & Irish Lions rugby team. Vickery will help promote all Doom Bar brand activities and will travel to New Zealand on behalf of Sharp’s Brewery to support the team.
Two-time British and Irish Lion Vickery has previously captained the England team and was selected to tour with the British & Irish Lions to Australia in 2001 and South Africa in 2009. He was part of the famous England World Cup winning squad of 2003, starring in all seven matches of the tournament.
“Bringing Phil Vickery on-board our already exciting journey with The Lions was an easy decision to make,” said Sharp’s Brewery senior brand manager James Nicholls.
“Phil’s incredible success on the rugby field is based on hard work, dedication, commitment and precision to the last drop, and these are the very same values that go into the craftsmanship of our award winning beers”.
Vickery said: “As a fellow Cornishman and personally a huge fan of Doom Bar, I was delighted to hear that they would be sponsoring the British & Irish Lions throughout this year’s tour. Having been asked to represent Doom Bar as an ambassador for the sponsorship, I feel proud to be a part of this new journey with The Lions, which looks set to be a really exciting year.”