Publican Award Winners: Best Drinks Offer, sponsored by Coca-Cola European Partners - New World Trading Company

Every drinks category, from spirits and cocktails to wine, beers and soft drinks, is carefully curated by a talented head office team, whose attention to detail is impeccable.

Yet it’s not just the drinks offer that shines for this pub company, staff training is an integral part of the success of its drinks sales.

Through various training and promotional schemes, as well as inhouse competitions, bar staff are encouraged to thrive and develop long-term careers within the business.

Drinks education is not only confined to the staff, however, as NWTC offers customers (for a fee) the opportunity to attend cocktail classes, beer and cider events and wine tastings across
its various sites.

NWTC has five concepts – the Oast House, the Botanist, the Trading House, the Club House and the Smugglers Cove – with a few more scheduled to open in coming months.

Each of the brands has a very different drinks offer, with the Smugglers Cove for example focusing on more than 150 types of rum and the Club House pioneering a large-scale pre-made cocktail model.

When it comes to cocktails, no expense is spared on the theatre or quality and some drinks require almost scientific skills to create.

The 80-plus range of bottled lagers, ales and ciders is covered in great detail in the pubco’s beautifully designed Anthology of Ales, featuring each bottle hand-drawn with tasting notes, as well as information on speciality draught beers and ales.

Drinks are sought from large specialist suppliers as well as smaller niche companies and producers, depending on the product.