New World Trading Company to launch new concept
The company told The Morning Advertiser’s sister publication MCA yesterday (Thursday 26 January) it will reopen the former James Brindley site in Bridge Street as the Canal House.
The new site will create more than 80 new jobs in the city, meanwhile openings in the next few months in Reading and Didsbury, in Manchester, will increase the company’s total employee numbers to roughly 1,100.
‘Exciting’ new opening
NWTC’s chief executive Chris Hill told MCA: “Birmingham’s food and drink scene is one of the strongest in the country, which is why we’re excited to open a new venue in this thriving city.
“The Canal House is a brand new concept for us and we are excited to be launching it in Birmingham later this year.”
The Canal House will be NWTC’s sixth brand, which also includes the Botanist, the Smugglers Cove and the Trading House.
Expanding the brand
Last year, the company opened the doors to its new Botanist site in York, on Stonegate, near the city centre.
The brand also has existing sites around the country, including Manchester and Leeds.
Meanwhile, the Botanist in Newcastle won Best Managed Pub at the Great British Pub Awards in 2016.
Hill said at the time: “We’re incredibly excited to bring the Botanist concept to York, becasue we feel the character and atmosphere of the city fits perfectly with the brand.”
