BrewDog appoints new MD and plots ‘crazily exciting projects’
Newly appointed UK and international managing director Gareth Bath told The Morning Advertiser (MA) the brewery will still put the quality of its beers first.
The move comes as part of the brewery’s “exciting” plans for the year ahead, including the launch of its spirits brand, Lone Wolf.
Sour beer facility
Bath said: “We’ve got some crazily exciting projects landing in 2017.
“We will be putting the absolute best-quality aromas and flavours into every single pint, with our flagship Punk IPA leading the charge.
“We’ve just started on our amazing sour beer facility. I can’t wait for this!”
‘Insane influence’
Bath continued: “We’re always laser focused on two things: our beer and our people.
“We’ll continue to be uncompromising on the quality of our beer.
“We’re all striving to ensure every single beer leaves the brewery as fresh as humanly possible and we want to develop our teams to become the best company to work for. Ever.”
BrewDog also announced a series of new projects for the brewery for the upcoming year, including the official opening of its US-based brewery and taproom in Columbus, Ohio.
BrewDog co-founder James Watt told the MA’s sister title MCA: “Gareth Bath has had an insane influence on our growth as a company over the past two years, increasing our UK sales by 790%, and living and breathing our culture every single day.”
He added: “This new position gives Gareth the opportunity to have the same impact on our mission on a global scale.”
‘Thrilling’ time to be a brewer
Richard Kilcullen was appointed this week (Monday 16 January) as head of the company’s stand-alone sour beer facility, Overworks, at the company’s HQ in Ellon, Aberdeenshire.
Kilcullen said: “The rise of craft beer in general has opened up the palate of beer drinkers in the past few years.
“It seems that, by looking for the newest flavours, people are beginning to look back across the lesser-known historical trends.
The BrewDog Overworks will exist to explore the wonders of sour beer.
— BrewDog (@BrewDog) January 15, 2017
Richard is just the man or the job. https://t.co/vqKyOztGtTpic.twitter.com/WEzvsoAhlT
“It’s a fascinating and thrilling time to be a brewer, and I am excited to contribute to the craft revolution in the UK and further afield.”
The project will help the company experiment with its wild and sour beer, farmhouse ales and mixed fermentations.
