CAMRA
CAMRA Revitalisation: survey for licensees released
The survey, which can be completed online until the end of Monday 7 November, is targeted at licensees. It is looking to gauge consumer behaviour, habits and attitudes to various types of beer.
“It is important that we get the opinions of people working in the trade. Regardless of whether they are CAMRA members or not, they are the people that are – to use a cliché – working at the coalface,” a spokesperson for the organisation said.
“It's all about us getting information to furnish the Revitalisation committee with more data. It is now a matter of months before they submit their proposal to the national executive so they have gone a certain way through the process based on a summer of consultation. That said, they are very open-minded and if they get certain data back, it may cause them to look again.”
The survey is part of CAMRA’s wider Revitalisation project, which looks at the organisation’s wider purpose and aims for the future.
“We need to make sure that CAMRA is set up to sit with the world that's happening out there. We can't stagnate and let the world change around us while hoping for the best, so there is a lot riding on this,” the spokesperson added.
