The venue name was purchased by Punch and has now been used as a flagship brand in which to roll out the American style sports bar concept with a U.S.-style food offer to match across the UK.
The Sheffield site offers everything you would expect from a sports venue -more than 30 televisions across the wall space, back to back sporting occasions, a range of lagers and ales - including local breweries and popular continental lagers - and grill food to wash it down with, including locally sourced steaks.
Food
Specifically, the food offer is value 'beer and burger' style deals also exist - as do drinks offers specifically aimed at the student market place.
Events such as quiz nights and all day sports broadcasting events are also put on to attract customers and a Facebook page was created to gain engagement with the customer base.