Oakman Inns raises £20k for Italian earthquake appeal

A cheque for £20,744 will now be sent by the pub company to The Italian Red Cross to support their relief efforts in the hard-hit town of Amatrice and the surrounding areas.

The money was raised directly from the net sale of the pub’s Pizza and Pasta dishes to provide some respite for the hard-pressed victims and their families in the Italian region.

Because of its strong connections with Italy, the pub group decided to raise the money as soon as the full devastation became apparent.

Using the social media hashtag, #EatForItaly​, customers were encouraged to show their support over three days by ordering a pizza or pasta dish instead of one of the pub’s other 40+ dishes.

Oakman Inns’ CEO, Peter Borg-Neal, said: “It was very touching to see the support that so many of our customers gave the campaign and they all deserve a huge round of applause for their support as the final result has exceeded our expectations.”