Pub Awards: Best Student finalist - Champs, Sheffield

Champs Sports Bar and Grill near to the city centre of Sheffield provides an environment in which to watch football and other sports within the catchment area of the student population of the university district.

The venue name was purchased by Punch and has been used as a flagship brand to roll out the US-style sports bar concept, with a food offer to match, across the UK.

The Sheffield site, run by manager Matthew Burgess and team, offers everything you would expect from a sports venue – more than 30 televisions across the wall space, back-to-back sporting occasions, a range of lagers and ales – including examples from local breweries and popular Continental lagers – and grill food to go with it, including locally sourced steaks.

Food

Specifically, the food offer is heavily reduced for students, with 10% off with an NUS card. Numerous value ‘beer and a burger’ style deals also exist – as do drinks offers specifically aimed at the student market.

Events such as quiz nights and all-day sports broadcasting events are also run to attract students and a special social media channel – Champs Students – was created.