Great British Pub Awards
Pub Awards: Best Student Winner - The Doctor's Orders, Sheffield
Indeed, the pub claims to be the closest to the student union and the teaching hospital, and takes advantage of this fact with a front beer garden and proposals to turn upstairs rooms into guest accommodation for medics and students of the hospital.
The medically-themed venue doesn’t make it attractive to just undergraduate and junior doctors – though there is a 10% student discount for NHS medics and students – as a range of locally-sourced food, local ales, and fresh beer from its ‘Little Critters’ microbrewery all provide a rounded offer for the local student population.
Sponsorship
Sports teams also use the venue – some sponsored by the pub – and the university’s drama society holds its performances in the adjacent building. Targeted student sponsorships and a weekly specials list offer premium options. A speed quiz has also been introduced through a mobile phone app system.
The Doctor’s Orders, run by licensee Matthew Steer, aims high and wide, and plans to be the solid representation of the modern student pub.