The review site has redesigned the homepage with features such as the Things to Do” widget to make it easier for travellers to discover and book attractions, tours and local activities including pubs, restaurants and hotels.
Traffic to the site has risen 150% year-over-year with its attractions listings up by 63% during the same period.
On the 'things to do' widget, users enter their destination to discover local experiences that can be booked independently, or added to their hotel, holiday rental, restaurant or flight booking.
Vice president of product, attractions at TripAdvisor, Jeff Chow, said: “We’re committed to improving the end-to-end planning, booking and in-destination travel experience for our users.
”The tours and attractions industry has been making amazing progress in recent years, moving towards adopting the digital and mobile ways consumers book travel. Our goal is to accelerate this transition by delivering a world full of local travel experiences to our users, instantly bookable on a smartphone, tablet or desktop using TripAdvisor.
''Giving travellers easy access to an authentic Italian cooking class in Rome, a thrilling helicopter flight over the Grand Canyon and a guided tour of Sydney’s iconic Opera House is just as important as helping them book their lodging or a flight. These are the elements of our travels that turn a good trip into a lifelong memory.”
Additional features
In addition to the new homepage design, TripAdvisor also launched other features throughout the site to improve the way travellers find and book a wide range of things to do.
These include:
- Attractions product pages – Gives travellers an overview of all the bookable tours and attractions in a destination. The pages include filters to help travellers narrow down their search for a tour or activity for their trip.
- Inspiring attraction videos – Showcases a sneak peek at exciting things to do so travellers can envision what it would be like to experience that activity firsthand.
- Enhanced point of interest search for things to do – Enables location-based searches to help travellers discover things to do near other points on a map, like finding a tour near their hotel, or a landmark near a major airport.
- Viator promo code redemption – TripAdvisor is now accepting Viator discount codes on the site. Viator, a TripAdvisor company, is the leading resource for researching, finding and booking the best travel experiences worldwide.