The rebrand includes new logos and plans to formally expand the brewery’s sales area nationwide. Historically, Harvey's has only sold beer within a 60-mile radius of the brewery but due to a boom in British beer, it has been prompted to widen its horizons.
Spokesman for Harvey's Bob Trimm said: “We’ve got two centuries' expertise in brewing and we’re well known by our loyal customers and discerning drinkers for being the original Sussex brewer – making the finest quality beers.
“But we’ve also got plenty to offer a new generation of drinkers and we think our new visual branding will make it easier for them and those who already love our beers to find us on the bar.”
New look
The new look will be used on all beers, PoS material and glassware. Pump clips for the core range include modern illustrations associated with each beer.
An image of the brewery building in Lewes, East Sussex, will feature on pump handles and its seasonal range will be illustrated by local artist Malcolm Trollope-Davis.
Along with the new design, Harvey’s have established a new strapline of ‘we wunt be druv’ that the brewer claims is the unofficial county motto of Sussex, in its dialect, which means ‘we will not be driven’.
Ethos
Trimm explained the saying reflects the independence, pride and spirit that is at the heart of the county, which Harvey's says fits with its ethos.
He added: “We’re proud to have been independent since 1790 and want to assure our customers that we’re here for them and looking forward to our next 226 years of brewing.”
Click here to see a social media round up of the Great British Beer Festival's first day.