JDW
JD Wetherspoon challenges Costa & Starbucks with 99p takeaway coffee & tea
The pubco will sell “freshly ground and brewed” Rainforest-Alliance-certified Lavazza coffee at 99p for passing trade and commuters at all 950 sites.
And the move could be direct competition to the likes of Starbucks, Costa and Café Nero, where coffee prices tend to start nearer the £2 mark for the smallest size.
And the pubco is cashing in on the bargain price, tweeting: “You can get coffee to take away in any of our pubs – why pay more on the high street?”
50 million cups of tea and coffee were sold in Wetherspoons last year, and the company will be hoping the latest move will boost sales even further.
JDW gave five reasons to enjoy their takeaway teas and coffees below:
1. We only use freshly ground Lavazza beans.
Italy wasn’t wrong when it said that Lavazza was its favourite coffee – it’s ours too!Our staff do the daily grind themselves, ensuring that your coffee is always fresh.
2. We already sell over 50 million cups a year.
They say… if it ain’t broke, don’t fix it. The 50 million cups bought in our pubs last year speak volumes.
3. Our coffee is Rainforest Alliance Certified.
Our Lavazza is 100% Rainforest-Alliance-certified coffee. Lavazza has helped to build schools and communities – and has already planted 27,000 rainforest trees. Read more about its charity and environmental work here.
4. In February, we were rated as a leading coffee shop.
A survey by Allegra Strategies places Wetherspoon as the UK’s leading coffee shop, in terms of speed of service, food choice, value-for-money and low prices.Read more about the survey here.
5. You can have tea, if you want…
Our Tetley tea is also available to take away; so, even if you’ve never been a fan of coffee, you can still get a take-away cuppa with Wetherspoon.
And, of course…it’s 99p.