The Formula 1 British Grand Prix will be shown simultaneously live on a ‘free-to-air’ channel, together with highlights of all other races and qualifying sessions.
Sky Sports launched its own channel dedicated to F1 in 2012. More than 13 million viewers have seen the live coverage with many more following F1 racing across Sky Sports’ digital outlets.
Commitment
Bernie Ecclestone, CEO Formula One Group, said: “I am delighted that we will continue to work together. Sky’s commitment to the sport and standard of coverage is second to none.”
Barney Francis, managing director of Sky Sports said:“This is a brilliant deal that takes Sky’s partnership with F1 to the next level. Since 2012, we have demonstrated unrivalled commitment to F1, offering fans innovations including a dedicated channel and the very best broadcasting talent.
“We are delighted that we are strengthening our coverage for viewers even further, with live and exclusive F1 from 2019.”
Popular
Sky says F1 is one of the most popular sports in pubs and bars, and with races taking place on Sundays from March to November presents a great chance to attract fans giving food and drink sales a potential boost.