UK's only Fairtrade beer announced as Little Valley's Ginger Pale Ale

09-Mar-2016 - Last updated on 09-Mar-2016 at 11:44 GMT

Little Valley brewery has revealed its Ginger Pale Ale is officially the UK’s only Fairtrade certified beer and the first Fairtrade beer of its kind in the world.

Launched in 2008, the beer includes hand-peeled ginger and sugar cane from Paraguay, Sri Lanka and India, while 95% of the barely is grown in the UK.

“We’ve always known that our beers are unique and offer a point of difference to the consumer. Some of the things that we are seeing the big brewers doing now, like Guinness going vegan for example, we’ve been doing since day one,” Sue Cooper, co-owner of Little Valley Brewery, said.

“We chose to develop a Ginger Pale Ale as a means of expressing our support, particularly for farmers in the developing world, but at the same time not to neglect our own farmers here in Britain.

James Bennett, head of brand for the Fairtrade Foundation, said: “The commitment to offer Fairtrade-certified beer illustrates there is a growing demand from UK drinkers for ethically sourced produce and we hope this will inspire other beverage brands to follow suit.”

It is available to the on-trade via all major wholesalers.