Beadles joined the business in January 2012, having previously been the chief executive of the Wines and Spirits Trade Association. He will be taking up the new role in July and will continue to lead the UK corporate relations team until then.
David Paterson (pictured), currently head of public affairs & corporate responsibility, will be promoted to succeed Beadles as UK corporate relations director in July.
He will join the UK management team, reporting to managing director David Forde. Prior to joining Heineken, Paterson had stints with Asda and the Scottish Liberal Democrats.