Simon George, UK sales director, Budweiser Budvar UK, said: “The lager, which has a slight natural haze from the Kräusening technique, appeals to both the consumer interested in looking for crafted lagers as well as the beer connoisseur looking to enjoy another world-class product from the award-winning cellars of our Czech brewery."
Kräusening brewing technique involves the beer being "unfiltered, unpasteurised and matured in the hallowed cellars of Budweiser Budvar in České Budějovice.
After conditioning, the brewers add freshly fermenting Budvar Original to kick-start a second fermentation, before it goes into kegs.
The beer then continues to ferment, adding a softer, natural carbonation and finishing drier and cleaner as the fresh yeast works its magic in the beer, according to the brewe.
The beer is being marketed as having a "fuller, crisper feel owed to the Kräusening technique" and will be rolled out this month with Living Ventures sites in London and Manchester.