Technology
Toby Carvery launches customer loyalty app
The Mitchells and Butlers brand has partnered with SaaS technology provider, Eagle Eye, to develop the app which replaces a paper stamp card trial across a number of sites.
Since its launch last month, the app has been downloaded more than 30,000 times with 18,000 registrations and is available for both iOS and Android devices.
The app features a 'digital promotions wallet' with offers and rewards as well as the option of eGift cards and table booking at the nearest Toby Carvery.
The multi-reward digital stamp card will reward customers for repeat visits - midway through the completion of their stamp card as well as at the end - enabling the brand to target customers with personalised offers and rewards based on their engagement and preferences.
Phillip Blundell, CEO at Eagle Eye, said: “The need to understand consumers and their behaviour is vital for those wanting to exceed customers’ expectations and drive long-term loyalty. This also offers the opportunity for Toby Carvery to surprise and delight their loyal customers during their visit.
"The real time data provision of the Eagle Eye AIR platform software allows the merchant to analyse the purchasing habits of their consumers and better appreciate their preferences. This in turn means that the merchant can target them with timely and relevant offers and promotions to drive footfall back into the carveries and increase sales."
Janet Thompson, head of marketing, Toby Carvery, said: "The new app has showcases our investment in digital technology and innovative ways to drive customer loyalty and increase sales. Thanks to our partnership with Eagle Eye, we will be able to reward and incentivise our customers much more effectively, allowing us to understand better and provide them with the offers that they want.”
