Each site donated 20 meals to a nominated local charity, giving away over £75,000 worth of food.
Hard work
Anneli Fereday, marketing manager at Harvester, said: “We were delighted to offer this nationwide initiative to charities and say a small thank you for the hard work that they do by inviting them into our restaurants for a festive meal.”
Charities whose causes included cancer support, care for the elderly and local children’s charities were given a three course lunch from the chain’s festive menu.
The chain was recently voted Best Family-Friendly Restaurant for the third consecutive year in the Tommy’s Awards, which celebrate baby and child friendly companies.
On the rise
Mitchells & Butlers in November reported a like-for-like sales increase for the year to 26 September of 0.8%, with revenue up 6.6% to £2.1billion.
Chief executive Phil Urban told the Publican’s Morning Advertiser: “The Harvester brand remains powerful, as evidenced by the strong sales in our Orchid conversions. However, it is susceptible to new competitors due to its size and positioning.”