Underpinning the extraordinary level of demand growth for premium craft spirits, reported at approximately 50% for the 12 months period ending August 2015, the distillery has offered 5.5% of its equity to investors.
In the coming three years the company believes that growth will be driven by several key elements, which include the launch of its whisky in October 2017 and building on the early success of its gin and other spirits with further market penetration across all sales channels. Increased visitor traffic through the distillery and onsite shop, which has become one of TripAdvisor’s highest recommended attractions in the Cotswolds, will also contribute.
“We have come a lot further, a lot faster, than we could ever have hoped,” Daniel Szor, the distillery’s founder and former foreign exchange trader, said.
“We have built a wonderful community of loyal customers and our Angels’ Share round is a way of allowing them to own a piece of the distillery and become brand ambassadors while sharing in the upside of this fast-growing business.”
The capital raised in the crowdfunding round will enable the company to fund all these elements of its growth plan with additional growth opportunities for a later phase planned through: a low cost doubling of whisky production, expansion of the visitor centre and opening of a satellite storefront in a nearby Cotswolds town.
The company is now seeking additional equity funding of a minimum of £500.5k and a maximum of £1.001m to allow for the next phase of growth after which it expects to be self-funding prior to an eventual public listing.