Sponsored by BT Sport, the prestigious award recognises the industry’s top licensees, with the winner set to receive a European study tour and one year’s free subscription to BT Sport.
For the first time, licensees can be nominated for the award by customers, colleagues, pub companies or fellow operators, as well as registering themselves.
Shortlisted publicans will also receive a mystery visit at stage two of the competition for the first time, will be used to determine whether they progress further. Entrants social media and website activity will be independently audited and will count towards overall scores.
Last year’s winner Keith Marsden, who runs Birmingham’s Prince of Wales with his wife Dianne, said: “This is the biggest accolade you can get, and receiving recognition from your peers to say that you are at the top of your game is a bonus. It’s great for customers and staff too; affirming staff that they’ve made the right decision in their place of employment, and confirming for customers that they’ve chosen a fantastic pub to drink in. It’s helped to create a real sense of pride in our business, and really boosted staff culture and morale.”
BII CEO Tim Hulme has urged licensees from across all section of the industry and with different levels of experience to enter the award.
“If you pride yourself as a top licensee or know someone who’s at the top of their game make sure you enter. If you’ve demonstrated innovation, targeted new market groups, or sought interesting alternative ways to generate revenue you could be in with a chance; be proud of what you do and shout about it!”