Greene King licensees' beer sales up thanks to MatchPint deal

MatchPint is a leading app that allows sports fans to find pubs showing sport. It usually costs £200 for a pub to be included. Green King licensees have reported an increase in beer sales since using the app.

The app provides offers on popular drinks brands. 

Clive Chesser, business unit director for Greene King Pub Partners, said: “We are constantly working to secure deals like this which directly help our licensees reach new customers and boost their trade. This is great news for our tenants and lessees, particularly with the Rugby World Cup on our home turf.

“Hundreds of hard-working Greene King licensees will benefit from being on this app.”

MatchPint is used by more than 270,000 people.

One Greene King licensee on the app is David Moyce, from the Alma in Cambridge.

He said: “MatchPint has genuinely increased my beer sales, especially during rugby matches.”

The cost of the app and funding of the drinks deals is being met by Greene King and suppliers Diageo, AB InBev and Matchpint.

Many Greene King pubs have TV packages with Sky Sports and BT Sport thanks to deals secured by Greene King.

For more information on running a pub with Greene King visit www.greenekingpubs.co.uk​.