Beer festival kits in 500 pubs ready for Rugby World Cup

There’s a Beer for That (TABFT) has supplied Cask Marque with point of sale kits to increase footfall, and interest encourage interest in a range of beers.

The kits include bunting, style guides, banners, beer tap tags, How To Run a Beer Festival manual and a Beer Style Wheel which suggests beer styles and their ideal food matches.

Paul Nunny, director of Cask Marque, said: "We are excited to partner with There's A Beer for That ​in creating these Point of Sale kits. Beer festivals are an important marketing tool for pubs as they attract new drinks to the pub.

“A survey for the Cask Report shows 41% of drinkers say a beer festival is the great place to drink Cask Ale and more importantly 16% of people first tried Cask Ale at a festival. This activity should be on every pubs calendar."

TABFT said the kit enables pubs to run successful beer events supported by industry experts with a small amount effort and little expertise.

Neil Gannon, of There's A Beer For That​, adds "There's A Beer for That ​aims to make it as easy as possible for publicans to host and promote beer festivals and events.

“By creating and delivering unique and engaging point of sale kits throughout the Cask Marque estate we are able to help a huge number of publicans run brilliant events which will encourage patrons to their establishments and build a loyal client base who are increasingly educated around beer."

To apply for a point of sale kit call Cask Marque on 01206 752212 or email angie@cask-marque.co.uk