ETM sets out plans for expansion after "incredible" year

By Ruth Williams, M&C Allegra Foodservice

- Last updated on GMT

ETM site the Jugged Hare (pictured) in Moorgate features a heavily game-led menu
ETM site the Jugged Hare (pictured) in Moorgate features a heavily game-led menu
ETM Group, the London-based gastropub operator led by Tom and Ed Martin, is planning to add four London venues to its estate in 2016, M&C has learnt.

The group, which reported turnover of £19.6m for the 12 months to 28 February 2015, has secured two central London locations to open in mid-2016.

Ed Martin told M&C that after a very positive year last year the group expects to hit around £24m turnover for the year ending February 2016.

During the previous financial period profits did not match the turnover performance with pre-tax profit at £799.1k down from £1.2m for 2014.

This was due to The Prince Arthur being sold and the Angel and Crown closing. During the more recent trading period the Cadogan Arms in Chelsea has closed, but has been replaced by the Botanist at Broadgate.

Martin said the Botanist, which opened in April, has been “incredibly successful so far”.

He said: “Trade across the group since February has been very strong. We are over our forecasts for the year which is testament to the breadth and depth of the work of our operations team.”

At the start of this year the Martins opened their first pub away from London – in their home of Suffolk as a joint venture with their father. Ed said it has been trading really well, the locals love it and has established a strong following of regulars.

He added ETM is gearing up broaden the market reach of beers brewed at microbrewery in the Ealing Tavern, which opened in December 2014.

Long Arm beer has been sold across ETM’s pubs and a select number of other London pubs but will sold into more pubs, bars and restaurants following a positive response to the first brews.

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