August soft drink round-up

Redesign for bottlegreen portfolio​

SHS drinks is rolling out new pack designs across its entire portfolio of bottlegreen cordials, sparkling pressés and mixers and a marketing campaign to support the bottlegreen mixer range.

A new seasonal flavour, Elderflower & Elderberry, is also joining bottlegreen’s 275ml sparkling pressé range for winter. 

The new look, which will be phased in from September, aims to present bottlegreen as a premium quality brand, emphasise its Cotswold heritage and hand-crafted credentials.

All 21 lines in the bottlegreen range will feature a new logo, and colour-coded screw caps have also been introduced on the four sparkling pressé flavours so that the flavours can be more easily differentiated.  

The mixer range is now being positioned as the bottlegreen ‘mixer’ collection which will be supported by brand ambassador activity, a high profile consumer PR campaign and initiatives targeting key areas. 

Win a month's coffee supply of Nestle​

Nestle Professional is running a competition offering licensees the chance to win a free months supply of Nescafe Azera coffee.

In research carried out in partnership with the Publican's Morning Advertiser​, Nestle found two thirds of publicans want to try serving barista style coffee in their venues.

To enter the competition, all you need to do is send an email with the name of your pub to Learn.More@uk.nestle.com with the subject line ‘Nescafé Azera Pubs’.

Winners will be sent a month supply of Nescafe Azera Americano, Latte and Cappucino coffee along with PoS material.

Frobishers launch adult soft drink range​

Frobishers has launched a new range of carbonated juice drinks exclusively to the on-trade.

Frobishers Classics are sparkling soft drinks made with fruit juice that is not from concentrates. They come in three flavours: Sparkling Raspberry, St Clements Orange & Lemon, and Apple, Pear & Elderflower.

Available in 330ml bottles, each product from the range contains fewer than 85 calories.

Qcumber launches new cucumber mixer​

Health Products Limited has announced the launch of a new cucumber flavoured drink, Qcumber Premium Mixer.

Created from natural cucumber essence and spring water, Qcumber is free from artificial sweeteners, colours, preservatives and flavourings.  

Available in 200ml crown-cap bottles, the new product is to be show-cased in September and launched in October.

For trade and distribution enquiries contact: gcs@q-cumber.co.uk

Orangina invests in pub and bar marketing​

Lucozade Ribena (LR) Suntory Ltd has announced details of its £4million marketing campaign into the Orangina brand, entitled ‘Life is Flat Unless You Shake It’.

The brand relaunched in May to in pubs and bars and hopes to tap into consumers’ “desire for premium and unique offerings.”

The ‘Life is Flat Unless You Shake It’ targets what LR Suntory call “Open Social” millennials, who “seek out the small pleasures to make any day a bit different” and will be supported by PoS materials as well as cinema and on-demand video advertising.