Pago investing in UK on-trade campaign

22-Jul-2015 - Last updated on 23-Jul-2015 at 15:40 GMT

The new Pago Blackcurrent flavour

Pago Fruit Juice has launched its ‘True Colours’ 2015 summer programme of support in the UK that includes a new flavour, a smaller 12 pack format, sponsorship of some outdoor events and customer sampling.

Pago will add a new blackcurrant flavour to its repertoire. A 12 pack format (down from 24) offers customers a more affordable entry route to trial the brand and maintain a wider range of flavours. There is also a buy three cases, get one free offer available during the summer with further offers for new and loyal customers.

Pago Fruit Juices will be available at the bars throughout the summer at the Luna Cinema open air pop-up cinema events and the Secret Garden Festival 23-26 July in Huntingdon with free tickets and ticket offers available through Pago’s Facebook page. For trade customers, Pago will also be at the Imbibe Live show in June.

Marvin Henshaw the Pago UK manager said: “Pago has a well-established reputation in the food-service sector and we believe that this broad range of activity exhibits Pago’s flexibility in the marketplace. It serves retailers as an indulgent adult treat; an intense flavour experience with wide-ranging flavours and is a premium no-wastage serve in cocktails for a truly round-the-clock on-trade experience.”

Pago Fruit Juices are served in 200ml glass bottles with thirteen flavours available in the UK. It is stocked by most major wholesalers.