Gosling's pushes for Dark 'n Stormy America's Cup

Before the final in 2017, a number of qualifying events - the Louis Vuitton America’s Cup World Series - will be hosted across the globe including two in Portsmouth which take place on 23-26 July 2015 and 21-24 July 2016. 

In both the festival arena and “FanZone,” Gosling’s will offer a number of designated Dark ‘n Stormy bars that will feature the trademarked Dark ‘n Stormy cocktail along with Gosling’s Rum Swizzles.  The Dark ‘n Stormy will also be available throughout the 11 bars in the public areas too. 

A select number of VIP tickets are also available to key UK customers who will be invited to Club 45, the hospitality area at the event, where guests will be treated to complimentary Gosling’s cocktails and spectacular views of racing from the waterfront pavilion.

Kirsty Loveday, managing director and founder of Love Drinks, who import and distribute Gosling’s Bermuda Rums in the UK, said: “This partnership between Gosling’s and the 35th America’s Cup is one of the most important opportunities that we’ve had to raise awareness of Gosling’s Rum and Ginger Beer. 

“We are working with our customers and accounts to make the South coast of England the heart land of Gosling’s Rum and the Dark ‘n Stormy whilst these events are taking place. Pub and bar operators, such as the Slug and Lettuce, have really made the most of this exciting event and by the time the events are completed, we hope that everyone would have heard of a Dark ‘n Stormy!”

As well as the events Gosling-Castle Partners will commission new artwork on Goslings Black Seal Rum and the Gosling’s Stormy Ginger Beer packaging, which will be available in the UK, along with new point-of-sale material.