JDW is leading the pub market in terms of consumer awareness, consideration and usage, according to M&C Allegra Foodservice’s quarter one 2015 Pub Brand Monitor.
The data, drawn from the EatingOut Panel survey of 6,000 consumers each month, showed 88% of consumers are aware of JDW, with Harvester at 80% and Beefeater at 79%.
One third of pub visitors consider JDW for lunch and one quarter for dinner, although levels have fallen in this latter day-part.
In terms of actual usage, one quarter of lunch visits and one fifth of dinner visits are to JDW — much higher than the second place for lunch, Toby Carvery (5% of visits) and at dinner, Harvester (7% of visits).
The data shows JDW is converting a higher proportion of customers aware of the brand into potential customers. It also leads the way in converting people who are considering visiting into actual customers.
The research shows visitors rated Toby Carvery higher than any other pub brand in terms of food quality and value for money and ranked it second for drink quality with the ‘two for one’ brand coming top in that category.
Flaming Grill tops the list of major pub brands for its rating in both the choice on the menu and the overall experience in the venue, after growth in its average scores for these areas since this time last year.
Vintage Inns was shown to bring in the highest spend occasions, while Crown Carveries drove high repeat visiting.
The report also breaks down the customer base for the brands into gender and age. It shows Lloyds No.1 Bar and Taylor Walker have male-dominated consumer profiles, while women are key in Fayre & Square.
Ember Inns has the oldest profile of the major pub brands, while Flaming Grill and Lloyds No.1 Bar have the biggest bias towards 18 to 24-year-olds.
The information comes from M&C Allegra Foodservice’s new Pub Brand Monitor.
For further information, go to PMA sister website, MC Allegra FS