Thatchers launches 'What cider’s supposed to taste like' campaign

The campaign, which features outdoor billboards running through to September, uses the slogan: “What cider’s supposed to taste like” and will include a new TV advert for Thatchers from early August as well as a range of point of sale material including drip mats, bar runners, posters and tent cards, together with a new range of outdoor items such as windbreakers and parasols, deckchairs and beanbags.

Fourth generation cider maker Martin Thatcher said: “We’re hoping that this campaign will be a talking point at the bar, challenging customers to really think about what they love about their cider, sharing our passion for great taste. The new commercial that will be unveiled in August is part of the What Cider’s Supposed to Taste Like campaign, and will air with both 60’ and 30’ slots.  As well as TV, we are planning cinema slots to run to mid-September.”

“The new campaign really focuses on our values, the authenticity of our brand, and our dedication to the art of cider-making, great taste and perfection.  We’re looking for the tone of the new campaign to resonate with premium cider drinkers, engaging with our loyal consumers as well as attracting a new audience to Thatchers Gold,” added Thatcher.

Thatchers will continue with its sponsorship of top flight sport with associations with Bath Rugby and Somerset County Cricket as well as sponsorship of Glastonbury Festival where it is enjoying its second year as the world famous event’s official cider.