The four styles are: a classic London Dry (40% ABV); London Dry Royal Strength (47% ABV); Victoria Pink Gin (40% ABV); and an Old Tom Gin (40% ABV). The range will be available across on and off-trade sectors. A launch into the USA is scheduled for the end of 2015.
Gin Lane 1751 has been created by Charles Maxwell of Thames Distillers, an eighth generation distiller, and The Bloomsbury Club, a group of gin lovers and drinks industry professionals. The gin, which is positioned as a “gin for gin lovers”, is a classic Victorian style, with bold juniper and hints of liquorice. Each bottle is individually numbered and the gins are hand-crafted in small traditional pot stills. There are eight natural botanicals – juniper, orris root, Seville oranges, angelica, Sicilian lemon, star anise, cassia bark and coriander – to create a well-balanced, complex gin. The Victoria Pink Gin is infused with naturally blended spiced bitters and the sweetness in the Old Tom comes from the star anise and infusing with natural sugars.