PoundPub franchises by August

By MC Allegra FS

- Last updated on GMT

PoundPub franchises by August
Mike Wardell, the founder of PoundPub, has said the deal with ABInBev to provide “premium products at bargain prices”, has paved the way for the company to launch its franchise offer on 1 August.

The new deal will see pints of Becks Vier, Stella 4, Stella Cidre and Boddingtons available for the basic price of £1.50 alongside existing staples Carlsberg and Tetley Smooth.

The company is also now offering £1.50 glasses of Stowell’s wine and has re-introduced Guinness at the higher end cost of £2.60 a pint. It is also introducing a basic food offer and has begun showing BT Sport.

Wardell said: “We keep going from strength to strength. The pubs we have converted to PoundPubs have grown volumes by four times.

“I didn’t want to introduce the franchise offer while we were between suppliers but we are now in a good position to do that so I expect to be able to advertise it by August.”

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