Carlsberg expands craft beer range
The ‘Crafted’ selection, which has increased to 39 beers and includes: lagers, bitters, pilsners, pale ales, porters and wheat beers with a mix of draught, bottled and canned products, has been launched in tandem with a ‘Crafted Handbook’ with an introduction by beer writer Pete Brown.
New additions to the range include: Boulevard Tank 7 Farmhouse Ale available in 355ml bottles, Fuller’s Frontier available in 30l kegs, Grimbergen Blonde available in 330ml bottles and 20l kegs, Jacobsen Saaz Blonde available in 500ml bottles, Lagunitas IPA available in 355ml bottles, St Austell Brewery Korev available in 30l kegs and Thornbridge Twin Peaks available in 500ml bottles.
Kathryn Purchase, director of customer marketing, Carlsberg UK said: “We’re confident that the Crafted portfolio will be a valuable asset to publicans, restaurateurs and bar-owners, offering a good entry range and ultimately enabling them to tap into the thriving opportunity that is craft and speciality beer.”
To complement the broader selection of beers available for licensees, Carlsberg UK’s ‘Crafted Handbook’ includes information to help ensure they achieve maximum benefit from stocking craft beer, including advice on choosing glassware, beer styles, taste profiles and other facts and statistics to prove the craft business case.
The Crafted range has been sourced through Carlsberg UK’s third party partners and the Carlsberg Group global portfolio.
