Born to Die is an 8.5% ABV Imperial IPA that comes with a best-before date of 4 July.
BrewDog’s aim is encourage those who purchase the beer to adhere to the recommended best-before date in order to experience the beer at its peak.
The Scottish brewer will release two batches of Born to Die this year, and each batch have its best-before date included in the name on the label.
It said Born to Die is more “heavily whirlpool and dry-hopped” than its other IPAs, resulting in an increased pick up of volatile hop oils that are responsible for the intense taste and nose of the beer.
With time, these essential oils lose their volatility, with noticeable effects on the taste of the brew.
July deadline
Born to Die 04.07.2015 will be available in kegs and 660ml bomber bottles. The beer will be removed from sale after 4 July if any still remain unsold.
BrewDog co-founder James Watt said: “One of the many beautiful things about beer is the ability to constantly experiment with the core ingredients of hops, water, malt and yeast to yield varied and wondrous brews.
“We’ve been doing this since we started in a garage eight years ago and this spirit of adventure and inquisitiveness has never left us.”
Watt added: “With Born to Die, we’ve been inspired by the ‘Enjoy By…’ IPA series from [Californian brewer] Stone, which we absolutely loved. With Greg Koch’s blessing, we put our spin on the concept and Born to Die was born”
Crowdfunding target
Last week, BrewDog announced it has raised £5m via crowdfunding – a fifth of its £25m target in its investment scheme, Equity for Punks IV, which launched last month.
The amount raised broke the previous record set by BrewDog in 2013, when it raised £4.25 million (less costs) in just over six months.
With the latest round of Equity for Punks, 526,316 shares in BrewDog have been made available, for a minimum investment of £95 for two shares.
The capital raised from investors will be used to fund in particular the expansion of the BrewDog brewery and its international bar division, as well as launching new projects like a craft beer hotel, custom sour beer facility and a distillation plant.