The campaign, which will include events, press, social media, digital and outdoor advertising, takes inspiration from trends rooted in tattoos and body art.
From May to August, in what will be Kopparberg’s largest outdoor campaign to date with over 1,900 sites across eight cities in the UK, Kopparberg inspired tattoos on male and female models snapped by photographer Peter Rad will be seen across sites including: London’s Piccadilly Circus, Manchester’s Piccadilly Gardens and Glasgow Central.
Returning for a second year for five weeks throughout June and July will also be the pop-up festival Kopparberg Urban Forest which will visit Hackney Wick for a packed schedule of music, street food and creativity.
Kopparberg Urban Forest will showcase the full Kopparberg fruit cider range, Swedish brewery beers including the newly launched Fagerhult, and the brand new Kopparberg Frozen Fruit Cider – to be served at the on-site bar to consumers for the first-time.
The Kopparberg Urban Forest will be further supported by the brand’s Spotify partnership and will feature audio set-lists from a selection of performing artists and will also be hosted on the music streaming service, so fans unable to attend can still tune-in.