The inaugural Give Back Week will be held from 26 April to 4 May and will see over 700 pubs across Marston’s Taverns estate taking part.
Each pub can choose either a local charity to focus their fundraising efforts on or choose one of Marston’s designated charities-Little Heroes or Help for Heroes.
Marston’s already works closely with both charities. Most recently, its Help for Heroes beer was launched, with 6p per pint and 5p per bottle sold donated to the cause.
The campaign was launched by staff at the firm’s head office taking part in a fire walk which raised £1,500.
Iain Jackson, Operations Director for Marston’s Taverns and Leased Partners said: “Pubs play a vital role in the community and charity is a great way to capitalise on this and raise money for worthy causes. If every pub raises £500 over the course of Give Back Week-that will equate to £350,000 for worthy causes to continue their integral work and make a real difference. We’ve really embraced it at head office and are taking part activities ranging from a bake off, darts tournament, run to work and a garden party.”