Brands news
Lipton Ice Tea reduces sugar and updates range
Lipton Ice Tea range has reduced its sugar content by 30%, updated its packaging and added a new raspberry flavour to its range.
The adult soft drink, owned by Britvic, will now contain fewer than 100 calories per 500ml and will sport a “more premium sleeved label, bottle shape and texture” on its PET bottle.
Lipton Raspberry Ice Tea, joins existing variants Peach, Lemon and Mango and targets 18-34 year olds in an effort to “drive excitement” over the summer months.
All variants of Lipton Ice Tea are available in 500ml PET formats from wholesalers priced at 99p per pack and include: Lipton Peach Ice Tea, Lipton Lemon Ice Tea, Lipton Raspberry Ice Tea and Lipton Mango Ice Tea.
