BrewDog starts doing breakfast

The bar will offer breakfasts at the weekend, with the menu including 5AM Red Ale cured bacon with rye bread, and eggy bread with maple syrup.

The bar has capacity for 170 people and will serve 20 beers on tap as well as a menu including rye bread sandwiches, burgers, hotdogs and ribs.

Co-founder James Watt said: “With BrewDog bars in Nottingham and Birmingham, and now Leicester, we have well and truly put our stamp on the Midlands.”

Meanwhile, in a blog on the BrewDog website Watt claimed that the meteoric growth of the company now puts it in the same value bracket as the $1.6bn Shake Shack.

He said: “Shake Shack have 63 restaurants compared to our 30 bars. However in 2014 we made much more profit than them, grew much faster than them, opened in more new markets than them and our sector (craft beer) is growing much faster than theirs. Oh, and we have an awesome brewery too. If the US stock market values Shake Shake at $1.6 billion then we will let leave it up to our investors to decide what BrewDog is potentially worth.

“We feel a huge responsibility towards our awesome Equity Punks. Due to their investment, it’s no exaggeration to say they are the core of our business. Those who invested in Equity for Punks II which closed in January 2012 saw the value of their investment increase by 526%, or over 5 times, on our trading platform in November 2014. A pretty phenomenal return by any measure in less than 3 years.”