Kopparberg Frozen Fruit Ciders, which come in Strawberry & Lime and Elderflower & Lime flavours, will hit off-trade retailers across April and May with an eye to breaking into the on-trade further down the line.
Jodie Alliss, brand manager at Kopparberg, said: “The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015.
“Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level.”
Packaged in a metallic pouch, the new products have an ABV of 4.0% and need to be frozen for eight hours before being squeezed into a glass and served.
They currently retail at £2.99/250ml.
Kopparberg plans to support the launch with PR and social media over the course of the season.