The former Top Gear presenter has announced he will now be going into the pub trade, along with colleagues James May and Richard Hammond, opening a chain of motoring themed outlets, and setting up a micro-brewery to produce craft ales.
Clarkson said the trio were currently considering a range of products under a “Top Beer” brand and would be encouraging fellow celebrities to get involved by visiting their outlets as part of a special Saturday night feature, “Star in a Reasonably Priced Bar”.
As well as beer, the pubs will feature a range of steak options, he added, which would be served until late in the evening to avoid any unnecessary scenes. Steaks are also to be offered in a range of options, including a black and blue version.
Clarkson said: “We want to bring that winning Top Gear format to the world of pubs, because what better combination than motoring and alcohol. And on that bombshell…..”