Heineken stands tall with new glassware

Available from this month, the brewer said the new glassware is designed to enhance the customer experience.

The design includes curves that facilitate the beer flow, helping to create a smooth, foamy head that locks in the carbonation, Heineken claimed.

The glassware also comes with the recognisable red star above the Heineken logo. The bottom is inscribed with Heineken’s ‘open your world’ strapline.

Andrew Turner, on-trade category and trade marketing director at Heineken, said: “The new Heineken glassware is taller, prouder and has an eye-catching premium design to ensure the highest quality serve every time.

“We all know that if you deliver a quality first pint, consumers will return to the bar for a second. The glassware is one that our consumers want to hold and to be seen holding.

“And importantly, the glass doesn’t only look great, it’s been designed to make sure the beer tastes and looks its very best – so consumers know they’re getting an exceptional glass of beer.”

A schooner with the new design will be launched later this year.