Carling in Brighton or Barbados holiday giveaway
The first come, first served ‘Brighton or Barbados’ campaign will offer 1,000 consumers the chance to take a two or four-person holiday to either destination.
The twist is that they won’t know which holiday they have until after they’ve booked whether they’re going to Brighton or Barbados (one in three holidays will be in Barbados).
Tickets for the promotion will be available to buy from 10am on 15 April, with consumers discovering their fate two days later. The holidays will be delivered by Expedia.
The campaign is backed by a 30-second TV ad campaign, which launches this Friday (3 April), along with digital, social and print media advertising.
Turn of events
The TV advert will feature the return of Dylan and Jon enjoying their bank holiday at a British seaside town, before events take an unexpected turn.
Jim Shearer, carling brand director at Molson Coors, said: “Our ambition for Carling is to build a brand that can deliver value to the beer category beyond price and ultimately bring back energy and excitement to ‘familiar favourite’ beers for drinkers.
“In a busy nine-to-five world, Carling understands that great British moments, like bank holidays, are really important.”
Shearer added: “The Brighton or Barbados promotion looks to play a role in bringing excitement back to consumers, helping them do something memorable with mates.”
