Cidre looks peachy for Stella Artois (and elderflower looks good too)
The two will launch in both the on- and off-trades from today (Monday 9 February) and follow the successful launch of the raspberry variant last year.
“Since its launch in May last year, a million people have purchased Stella Artois Cidre Raspberry and so we’re delighted to bring even more fresh flavours to the market,” said Phil Pick, marketing manager for Stella Artois.
“Stella Artois Cidre Peach and Elderflower continue our legacy of being category innovators and offeringconsumers the absolute best premium flavours and taste.”
The peach flavoured cider is said to, “feature a delightfully fruity peach taste perfectly contrasted with subtle citrus and rose floral tones.”
While the elderflower flavour is described as having, “a fresh and lively aroma complemented by crisp apple, star fruit and bergamot tones…notes of nutmeg and cloves contrasting the sweet elderflower, giving the overall flavour profile a balance of sweet and sour notes whilst retaining the overall dryness.”
Both will be sold in 500ml bottles but peach will also come in new 330ml bottles.
They are both designed to be served over ice.
