The Scottish brewer and pub operator is offering a 15% discount on soft drinks, coffee and its 0.5% ABV beer Nanny State, in all UK BrewDog bars for customers that present a set of car keys when ordering at the bar.
The Scottish Government lowered the alcohol limit for drivers from 80 to 50 milligrams of alcohol per 100 millilitres of blood in December last year, in line with a number of other European countries such as France, Germany and Italy.
BrewDog co-founder James Watt said: “This is our way of giving a little back to those brave souls who have taken on the responsibly to safely ferry their friends to and from the watering hole.
“We’ve always championed responsible drinking, and with this discount, we want to make it easier for those who have to drive to enjoy themselves in our bars.
“Nanny State is the perfect choice for designated drivers. It demonstrates the versatility of beer, showing it is perfectly possible to achieve a flavoursome and complex beer with very low alcohol levels.”